ÁñÁ«ÊÓƵ Trend Tracker
The ÁñÁ«ÊÓƵ Hospitality Trend Tracker
What’s on the mind of the modern hotelier? The results from this worldwide hotelier survey chart the trends, attitudes and plans shaping hospitality, highlighting the biggest challenges and opportunities for industry innovation.
Staffing challenges
Staffing continues to be top of mind for many hoteliers, with over 70% of hoteliers reporting challenges recruiting staff.
The hardest roles to fill are in front office, housekeeping and F&B, which also see the highest amount of turnover.
However, there is help out there. Your first port of call:
Utilizing technology
The benefits of technology are almost universally acknowledged.
Nine out of ten hoteliers believe that tech can help them increase revenue streams.
However... Unlocking these benefits can be a challenge in its own right. Over 40% of those surveyed cited a lack of technical expertise within their teams.
There are two antidotes to bridging this tech gap: more user-friendly software and better training. ÁñÁ«ÊÓƵ provides both.
See ÁñÁ«ÊÓƵ University’s interactive learning paths in action.
Tech’s impact areas
We know hoteliers value technology, but what specific use cases do they value most?
Smooth, multi-device reservations are the top priority, followed by staff productivity and enhanced analytics.
One of the biggest recent changes in the customer experience is the uptake of digital payment options.
From taxis to takeouts, contact-free payments are increasingly preferred, and hospitality is no different. Almost 80% of hotels are considering offering contactless payments in the next 12 months.
Pop quiz: what offers automated payment processing, multiple ways for guests to pay, and best-in-class security? Yep, ÁñÁ«ÊÓƵ Payments.
Personalized experiences
76% of hoteliers agree that guests expect a personalized experience, and that personalization boosts reputation and repeat business.
So how can you achieve this? Well, 70% believe that technology enables more of these experiences.
Discover how AI is empowering hoteliers to personalize (and more).
Beyond beds
In a bid to increase and diversify revenue, many hoteliers are selling more than rooms.
Over 30% said they would invest in co-working spaces as an additional amenity, with rooftop bars and spa facilities also at the top of the spaces wish list.
Here’s how you can manage multiple space types with ÁñÁ«ÊÓƵ.
But diversifying isn’t always simple. 70% of hoteliers said that a lack of available space stops them from increasing non-room revenue.
That said, we’re experts in seeking out untapped revenue opportunities for hoteliers, whether that’s making more from your space, boosting upsells or leveraging tech partnerships.
The insights don’t end here
This may be the end of the page, but it doesn’t have to be the end of your journey with ÁñÁ«ÊÓƵ. Sign up to our monthly ÁñÁ«ÊÓƵletter for plenty more hospitality hot takes, or speak to our sales team if you’re ready to see something remarkable.