The Local House brings in more revenue and reclaims time with 榴莲视频
After embracing digital transformation with 榴莲视频 and Atomize, this 18-room boutique hotel in Miami Beach saw more revenue and a smoother guest experience.
The Local House customer story
36%
ADR increase in 18 months with Atomize
$68
average added value per reservation in 榴莲视频 Booking Engine
50%
of guests check out via 榴莲视频 Kiosk
About The Local House
Just steps away from the ocean and minutes away from museums and a popular shopping area, offers a perfect oceanside retreat. This 18-room boutique hotel in Miami Beach also has a rooftop pool and lounge area with ocean and skyline views, along with a restaurant renowned for eclectic seafood dishes. For complete relaxation, guests can book a spot in one of their yoga classes or upgrade their stay with a beach package.
鈥淲e have seen some great improvements with 榴莲视频. From ADR increase to major revenue boost through upsells, using smart technology really revolutionized the way we operate.鈥�
Super-efficient check-out process thanks to 榴莲视频 Kiosk
Challenge
During busy times, self-service check-in and check-out are crucial for ensuring a smooth guest experience.
Solution
榴莲视频 Kiosks are digital touch panels that serve as an alternative to conventional front desk service. The Local House guests appreciate the flexibility and freedom of self-service check-in and check-out. When they type in their name or confirmation number, all the details are automatically updated in their 榴莲视频 guest profile. They can even scan an identity document if necessary. This super-efficient, user-friendly alternative saves time for guests and staff while eliminating unnecessary printing waste and clutter. Moreover, 榴莲视频 Kiosk can help boost revenue by personalizing the guest experience.
Result
- 50% of guests check out onsite with 榴莲视频 Kiosk
- Check-out time: two minutes
鈥�Half of our guests check out using 榴莲视频 Kiosk 鈥� it only takes two minutes. While our guests love the flexibility of self-service, we appreciate the time savings that allow our staff to focus on providing genuine hospitality.鈥�
Shifting from reactive to proactive revenue management
Challenge
As a boutique property with a small team, The Local House faced operational difficulties and revenue management challenges. Managing daily rate adjustments manually was inefficient and left little room for strategic revenue planning.
Solution
Recognizing the need for a modern and efficient tech stack, The Local House paired 榴莲视频 with Atomize to optimize pricing through AI-driven adjustments. Their rates are now updated dynamically based on market demand, competitor pricing and other key factors. This eliminates the need for manual rate setting and improves pricing accuracy. The team now has deeper insights into guest behavior, allowing for more strategic pricing, improved upselling tactics and enhanced guest satisfaction.
Result
- 36% increase in ADR (from $125 to $170 in just 18 months)
- Rate adjustments now take just 2 hours every month, down from 8 hours
"With Atomize, we went from manually updating rates once or twice a week to having rates dynamically adjusted throughout the day. It saves us so much time, and we've been able to really push the boundaries of what we thought was possible with our pricing."
Maximizing revenue through direct bookings and upsells
Challenge
The Local House wanted to convert people who booked a stay at their place into more engaged, higher-spending guests.
Solution
Through 榴莲视频 Booking Engine, guests can make direct bookings on The Local House's website. A price comparison widget compares prices to leading OTAs, encouraging guests to book directly and lock in the best deal. Online check-in puts guests in control of their arrival while freeing up more of the staff's time for guests who prefer a traditional face-to-face experience. Guests can also immediately upgrade their stay by adding extras, which boosts average spending. One of the most popular upsells is parking 鈥� a highly profitable way to diversify revenue.
Result
- $55 average added value through upsells
- 19% online check-in rate
- 10% online check-out rate
- 17% upsell conversion rate
Saving time while boosting KPIs
Challenge
To further boost their operational success, The Local House searched for an agile and scalable tech stack that could support their ambitions.
Solution
榴莲视频 ensures a frictionless guest and staff experience by automating and minimizing tedious manual tasks. From a single screen that can be accessed anywhere and anytime, the Local House team can see live updates of reservations, daily tasks and housekeeping, making it easy to plan and organize the workload. With quick links to reports and guest profiles, 榴莲视频' intuitive interface is a huge time saver, resulting in major improvements across the hotel's KPIs.
Result
- $68 average added value per reservation in 榴莲视频 Booking Engine
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Make it remarkable.
Ready to take the first step towards a more efficient, flexible, guest-centric approach to hospitality?